Tired of being the face of their respective products but receiving meager pay, the various mascots of breakfast cereals decided to start a support group to discuss their frustrations. They bonded over their love of 12 essential whole grains, sugary additives, and a well balanced breakfast. But most of all, they bonded over their hatred of the companies that used them. Without their iconic likenesses, the cereals they stood for would never be given a second look in an age of health conscious parents and a market that was growing ever competitive. That's when Tony had a G-R-R-REAT! idea - to start a Bloodbowl team and take out their pent up rage on the pitch. With this, the players formed an unholy alliance of Kellogs, Quaker and General Mills known as No Pain No Grains. They crushed their way through the amateur leagues powered by a nutritious breakfast, and as they grew stronger they sought out stronger opponents. So it seems the stars had aligned when the commissioner for the FACFumbbl league came to them with an offer of riches for joining his league. Hopefully the leagues other teams are prepared for the fight of their lives, otherwise No Pain No Grains will be eating them for breakfast.