The Little Kingdom has a population of Elves who live in The Great Elf Tree, an oak tree set with windows and laid out like an apartment block. The Elves run a factory under the Great Elf Tree where they make toys and wands in the wand factory.

Ben is an elf and one of the main characters alongside Princess Holly. He lives with his parents, Mr. & Mrs. Elf. He lives in the Great Elf Tree, number 4. He can be quite tentative when it comes to using magic. Ben wears a blue shirt, a blue pair of shorts and blue triangular hat with an oak leaf sticking out and has red hair. Ben is a young Elf. He has many friends, and his best friend is Princess Holly.

Gaston is a male ladybird who lives in a small cave. He likes his house being messy as well as food that is "smelly and foul". He doesn't mind giving Ben rides when Ben needs to fly. Nanny Plum translates for him quite often. He acts quite similar to a dog, making a barking sound when he 'speaks', and fetching sticks. Gaston has two nieces, Amber and Emerald, and a nephew, Keith.